de echte echte bakker.

Went down to the corner bakery today, which has previously always been a branch of this shitty prefab industrial bakery chain, not worth the empty carbs at all. A few weeks back this branch changed their name to Bakkerij Westerpark, or maybe it was months ago, I stopped looking at that corner of the street years ago.

I don't know if this is a crafty corporate rebranding thingie, you know, where someone who cranks out huge volumes of uninspired, soul-free characterless pap suddenly figures out they need to tap into the "artisanal" craze so they change everything about their presentation and marketing but still crank out the same shitty food....

....or if this is an actually new bakery. I'm skeptical b/c 1) i'm a skeptic and 2) they're using the same bags as the last place. And 3) this kind of shit is happening constantly. I hate that my first reaction to what could totally be a sweet, honest family business is to suspect the worst, but this is the climate we live in today people ect ect ect. 

IN ANY EVENT, today I went in there b/c  this morning the mooperbird mumbled something about a croissant as she tossed and turned in an attempt to crank out 30 minutes' more sleep, and this place is really the only remotely promising option on our street. 

And lo, what did I find there:

A cronut. My first cronut.

And? Braincrushingly sweet, the kind of sweet that I haven't experienced in many months. And: delicious with a cup of strong coffee. They also have pretty healthy-seeming-yet-tasty spelt croissants if you're not totally burned out on spelt by this point. I'll probably go back.


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